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Saturday, November 24, 2012

#9 The Evolvement of Fashion Shows!

Throughout the years, fashion shows have grown to not only present collections to buyers but now to celebrities, bloggers, and students. Each season, designers take a fashion show to the next level whether it is presenting the line on a airport runway or on a carousel like Chanel. With these evolutions also came the use of technology with fashion shows. Victoria's Secret used the television to their advantage as they were one of the first retailers to broadcast a fashion show to the world in 1995. This allowed lingerie to become mainstream entertainment for both men and woman. Victoria's Secret also was one of the first to stream a fashion show in 1999. By 2000, they had over 2 million viewers watching the annual Victoria's Secret Angels strut their stuff. Because of Victoria's Secret creativity with including technology, many retailers have adopted T.V. and Internet to allow as many people to view their recent collection. Victoria's Secret annual fashion show is a world wide event that every man watches to see the perfect long-legged "Angels" show of the lingerie while the woman stops eating her chips and writes out her future workout schedule. Below is the video of the first ever Victoria's Secret Fashion Show broadcasted online compared to last year's show! Remember that the first show had a budget of only $120,000 compared to last year's budget of $12 million!




Make sure to check out this year's show featuring performances by Rihanna, Justin Bieber, and Bruno Mars, Dec 4th 10/9c on CBS! Until next time...
Xoxo,
Alexa

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