BLOGGER TEMPLATES AND TWITTER BACKGROUNDS »

Monday, October 8, 2012

#5 Favorite Window Displays



Everyday I am lucky enough to roam the streets of the beautiful New York City    And the fact that I attend school right in the middle of the fashion district puts the cherry on top. During breaks in between classes there is one thing I enjoy besides working out. And that is window shopping. Of cours once you go off to college you become at one point the poor college kid. So yes at that moment that is where I am but that doesn't mean I can't go window shopping. Because then I can secretly plan my birthday and even Christmas list to send to the parentals. As I pass boutiques to Macy's to H&M one store's window displays always stand out to me. And this is American Apparel. It's funny because I rarely shop there since the prices are so high due to their clothing being made in the USA. But I always stop and look at their window displays. I always pass the American Apparel off of 30th and 7th Ave (Fashion). When I passed it this past week it really caught my eye. The separated their window displays into 3 different ones. Half was the women's apparel while the other half was split with children's and men's. the backdrop for the women's looked like a Saharan desert with a dusky blue sky and tan sand. The mannequins were either lounging,sitting,or standing. The outfits seemed to stay with the theme colors of tan, faded blue, and creme/white. The outfits seemed to really entice me to want to walk in and see what I could buy! 




On the opposite window display the children's seemed very cute. A chandelier was made of a variety of color scrunchies. They kept the mannequins simple with key colors yellow, faded blue, and tan. 

Right beside the children's was the men. Their backdrop involved a simple rack of casual sleep shirts. To the right and left of the 2 male mannequins was rows of backpacks and duffles in variations of blue. The men's kept it basic with sticking to the blue tones in their long cardigans and khakis. 

I applaud the visual merchandising team of that American Apparel because it seemed to me I wasn't the only person to stop and look at the window displays and eventually walk in. Window displays are one of the main reasons to convert typical bypassers into customers. So now that I've said my favorite window displays what are some of y'all's? Until next time...

Xoxo,
Alexa

0 comments: