#9 The Evolvement of Fashion Shows!

Throughout the years, fashion shows have grown to not only present collections to buyers but now to celebrities, bloggers, and students. Each season, designers take a fashion show to the next level whether it is presenting the line on a airport runway or on a carousel like Chanel. With these evolutions also came the use of technology with fashion shows. Victoria's Secret used the television to their advantage as they were one of the first retailers to broadcast a fashion show to the world in 1995. This allowed lingerie to become mainstream entertainment for both men and woman. Victoria's Secret also was one of the first to stream a fashion show in 1999. By 2000, they had over 2 million viewers watching the annual Victoria's Secret Angels strut their stuff. Because of Victoria's Secret creativity with including technology, many retailers have adopted T.V. and Internet to allow as many people to view their recent collection. Victoria's Secret annual fashion show is a world wide event that every man watches to see the perfect long-legged "Angels" show of the lingerie while the woman stops eating her chips and writes out her future workout schedule. Below is the video of the first ever Victoria's Secret Fashion Show broadcasted online compared to last year's show! Remember that the first show had a budget of only $120,000 compared to last year's budget of $12 million!

Make sure to check out this year's show featuring performances by Rihanna, Justin Bieber, and Bruno Mars, Dec 4th 10/9c on CBS! Until next time...

Xoxo,

Alexa

#8 Lookbooks

Most people have seen a lookbook without realizing that it was just that. In definition terms, a lookbook is a collection of photographs compiled to show off a model, photographer, clothing line, style, etc. From looking at a car model lookbook to a designer's collection, almost everyone has come across one. A lookbook is prominent in the fashion industry because this book is sent to buyers and merchants in hopes that these buyers/merchants will call the designer to either place an order, or visit the showroom if close by. Lookbooks are like mini magazines that are made structurally clean and to the point. So why are lookbooks so important in this industry? Well, when a buyer visits showrooms during market weeks they are able to see and feel the clothing but there are usually not models to show what the clothing looks on. This is where the lookbook comes in and the buyer validates whether he/she likes how the clothing hangs on a person. Working at a boutique in my hometown, the buyer would always bring back lookbooks from her market trips to show her employees what items would be coming in for the next season. Below I have some pictures of what a couple different lookbooks look like from the cover, inside pages, and back cover.

(Sauce Spring 2013)

(Sauce Spring 2013)

(Sauce Spring 2013)

(Sauce Spring 2013)

(Reese and Riley Spring 2013)

(Reese and Riley Spring 2013)

(Maloom Spring 2013)

(Maloom Spring 2013)

Over the past years online lookbooks have also become popular. Sites such as Lookbook.nu and Style.com give visitors the opportunity to make your own lookbook which I find creative and fun! Through these sites you can see lookbooks made from users all over the world varying from street style to runway looks. I visit lookbook.nu often as an inspiration of style and trends starting to develop worldwide. One of my favorite lookbooks is from Style.com called "A Season Of Love". This user chose his/her favorite looks from the Spring 2013 collections. So, let me know what are your favorite lookbooks?

Lookbook.nu 

http://www.style.com/community/lookbooks/ 

Until next time...

Xoxo,

Alexa