#8 Lookbooks

Most people have seen a lookbook without realizing that it was just that. In definition terms, a lookbook is a collection of photographs compiled to show off a model, photographer, clothing line, style, etc. From looking at a car model lookbook to a designer's collection, almost everyone has come across one. A lookbook is prominent in the fashion industry because this book is sent to buyers and merchants in hopes that these buyers/merchants will call the designer to either place an order, or visit the showroom if close by. Lookbooks are like mini magazines that are made structurally clean and to the point. So why are lookbooks so important in this industry? Well, when a buyer visits showrooms during market weeks they are able to see and feel the clothing but there are usually not models to show what the clothing looks on. This is where the lookbook comes in and the buyer validates whether he/she likes how the clothing hangs on a person. Working at a boutique in my hometown, the buyer would always bring back lookbooks from her market trips to show her employees what items would be coming in for the next season. Below I have some pictures of what a couple different lookbooks look like from the cover, inside pages, and back cover.

(Sauce Spring 2013)

(Sauce Spring 2013)

(Sauce Spring 2013)

(Sauce Spring 2013)

(Reese and Riley Spring 2013)

(Reese and Riley Spring 2013)

(Maloom Spring 2013)

(Maloom Spring 2013)

Over the past years online lookbooks have also become popular. Sites such as Lookbook.nu and Style.com give visitors the opportunity to make your own lookbook which I find creative and fun! Through these sites you can see lookbooks made from users all over the world varying from street style to runway looks. I visit lookbook.nu often as an inspiration of style and trends starting to develop worldwide. One of my favorite lookbooks is from Style.com called "A Season Of Love". This user chose his/her favorite looks from the Spring 2013 collections. So, let me know what are your favorite lookbooks?

Lookbook.nu 

http://www.style.com/community/lookbooks/ 

Until next time...

Xoxo,

Alexa