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Monday, December 3, 2012

#10 Alexander Wang to take over Balenciaga


For all the fashion readers who haven't heard, Alexander Wang has been set to be appointed creative director of Balenciaga this coming week. This is quite possibly one of the biggest stories in the fashion industry to hit in awhile. Alexander Wang is only 29 years old who presented his first collection in 2007. His predecessor Nicolas Ghesquiere who designed Balenciaga for 15 years was known for his experimental fashion-forward couture. However, Wang's aesthetic is a tough, strong urban sensibility with sportswear touches. Bringing in Wang will most definitely shake up the French house. Balenciaga was first founded by Spanish born Cristobol Balenciaga in his first Paris fashion show collection in 1937.  Due to failed international fame,  Balenciaga closed down his couture house in 1968. The only thing left of his business was the licensed fragrances. Four years later, Cristobol died leaving the Balenciaga French label vacant until Ghesquire came in to rebuild the company in 1997.  Many believe having Wang as the new face of Balenciaga will open the couture house to a more broad audience with his youthfulness and sportswear approach. However, Wang is walking into big shoes to fill with Ghesquire stint praised among many influential retailers with his cutting edge fashion. But will 29 year old Wang be able to handle the pressure of designing for two labels: his own and Balenciaga? Only time will tell for that.....welcome to the big leagues Alexander Wang and good luck. 
Until next time....
Xoxo,
Alexa

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