The last collaboration Target did with Neiman Marcus ended up being a bust on the Target side. I predicted this due that the Target customer did not know many of the designers names presented within this collaboration. Now on the other side, Neiman Marcus sold out within hours because a Neiman's customer knew what a great deal they were receiving on these designer duds! Target is rolling out their next collaboration on February 10th with the fabulous designer Prabal Gurung! Now to a Target customer they might have seen his iPad case in the Neiman Marcus+Target collaboration but nothing more than that. He is not a mass production designer but rather a talented high end one. His collection is so trendy and at such great prices that I believe many target customers will fall in love with his line! From ankle-strap pumps to floral blouses his line is perfect for spring!
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| (Via Refinery29) |
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| (Via Refinery29) |
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| (Via Refinery29) |
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| (Via Refinery29) |
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| (Via Refinery29) |
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| (Via Refinery29) |
Now if you aren't already opening a new tab to look at the rest of the Prabal Gurung for Target lookbook I don't know what else will! Be ready to run to your nearest Target on February 10th because I predict this will be the most successful designer collaboration with Target since Missoni last year! Until next time...
Xoxo,
Alexa
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