Everyone loves being invited to a fashion show, from great music to models strutting the clothes, it is an all around fun experience. But, I find being invited to a trunk show to be more exclusive. Now for those who don't know what a trunk show is, in simple terms a designer will showcase his or her line at a specific retailer for a one night only "trunk show." Back in the day, a designer would pack all of their pieces in trunks and drive from retailer to retailer and showcase their new collection. Depending on the retailer, loyal customers and buyers will be invited to this glamourous event. Here the customer or buyer can view the line up close, feel the clothing, and even pre-order the clothes right there! Of course with champagne and hors d'oeuvres in your hand. I grew up always hearing that my mom would be hosting a trunk show at the stores she managed in Dallas,TX called The Gabezo and what later turned into Tootsies. Back in the day, major designers such as Michael Kors, Issac Mizrahi, Marc Jacobs, Lela Rose, and Nicole Miller would go to every one of their trunk shows. My mom got the pleasure of meeting and working with all these designers! Unfortunately, most now don't go to their own trunk shows unless they are a start-up designer trying to get his/her name out there in the industry. I find trunk shows to be more intimate and personable to the customer and buyer which is a benefit compared to a fashion show. Below I have a couple pictures of what trunk show invites look like.
One day I'll hopefully be invited to a trunk show! Have you ever been to one? Until next time...
Xoxo,
Alexa
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